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Chogan and the world of products

Before discussing the business, let's discover the company, its product ranges, and the product at the heart of its development: fragrance.

The company behind the concept

Chogan Group S.p.A. is an Italian company founded in 2013. Its catalog includes fragrance, beauty, makeup, wellness, nutrition, and home care products, distributed notably through relationship marketing.

60,000 m²

Production site area reported by the group.

350+

Employees reported within the company.

55 countries

International presence reported by Chogan.

185,000+

Consultants reported in the network.

€505 million

2025 revenue reported in the company's presentation.

Digital

A store, an app, and a management platform for consultants.

About these figures: they are provided for informational purposes, based on data communicated by the group for 2025. They describe the company and do not constitute an indication of income for a consultant.

Much more than fragrance

Fragrance is the flagship product, but the store brings together more than 3,000 listed products: cosmetics, makeup, home care products, food supplements, sun care, oils, and other everyday products.

A complete storeThe consultant can present several product categories according to their customers' needs.

Digital toolsThe app and management platform allow consultants to browse the store and track their activity.

Fragrance, the flagship product

Fragrance is an emotional and widely used product. It is easy to discover, compare, and share, making it a natural entry point into the Chogan world.

30% essenceConcentration stated for the Olfazeta products concerned on their official product pages.

Plant-based alcoholA foundation presented as focusing on the essentials of the fragrance composition.

No added waterCharacteristic stated in the presentation of the relevant range.

Extended longevityDuration varies depending on the fragrance, the skin, the amount applied, and the conditions of use.

What does “inspired” mean?

The creations draw on well-known fragrance families and trends - floral, woody, amber, fresh, fruity, or gourmand - while being marketed under their own references. This presentation does not use any competing brand names.

Key takeaway: a high concentration can provide greater intensity, but perception and longevity remain personal. It is advisable to let the fragrance develop on the skin for several minutes before making a decision.

What customers are looking for

The feedback presented on the page provided highlights three main expectations. These are individual experiences: perception may vary depending on the fragrance, the skin, and how it is used.

Perceived longevity

A fragrance that remains perceptible throughout the day, with an intensity suited to the person wearing it.

A balanced sillage

An elegant olfactory presence, neither too discreet nor too overpowering.

Value for money

The pleasure of a fragrance created by focusing attention on its composition and user experience.

The right advice: guide the customer according to their preferences, introduce them to several fragrance families, and invite them to test the fragrance on their skin. A review or duration of wear can never be guaranteed to be identical for everyone.

A question about the products?

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Independent presentation provided by a Chogan Group consultant. Characteristics may vary depending on the reference; always consult the product's official information sheet.

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Step 1 - Chogan and the world of products