Step 2 of 4

What does a consultant actually do?

The activity first involves getting to know the products, introducing them to customers, and supporting them. Building a team remains a choice, not an obligation.

The recommendation journey

Discover

Try the products and understand their characteristics.

Listen

Identify the person's tastes, budget, and needs.

Advise

Present a suitable selection, without pressure.

Follow up

Gather feedback, answer questions, and build loyalty.

Several ways to work

Everyone chooses the methods that match their personality, available time, and environment.

Introduce people to the fragrances

Use a sample case, organize individual trials, or present a few fragrance families.

Share online

Create useful content, explain the products, and respond to requests received on social media.

Grow your customer base

Gradually build a relationship of trust, follow up, and encourage word-of-mouth referrals.

Support a team

After gaining experience, help other consultants get to grips with the products and tools.

The case in action

The sample case lets you introduce several fragrances without building up a stock of bottles. These five videos show different ways to use it in the field.

Field demonstration 1

Field demonstration 2

Field demonstration 3

Field demonstration 4

Field demonstration 5

Ten ways to develop your business

There is no single method. The consultant can try several approaches and keep the ones that suit them.

💬 Share the concept with interested people in your circle

🤝 Create partnerships with associations

💅 Collaborate with beauty professionals

📱 Build a presence on social media

🏢 Offer activities at companies or for employee associations

👥 Build and support a team

🏠 Organize an at-home discovery session

🌸 Prepare a fragrance or wellness workshop

💄 Organize a beauty gathering

🎪 Attend authorized trade shows or events

An adaptable activity: in-person outreach, social media, word of mouth, workshops, partnerships, or events can be combined. Every activity must naturally respect the venue's consent, the applicable rules, and the choices of the people being approached.

Practical case: the 350 method

This method offers an intensive action plan for organizing initial contacts, presenting the perfumes, and aiming for 20 sales. In the example used in the training, this objective corresponds to approximately €350 in potential gross margin.

Build a list of people who may be interested.
Ask for permission to present the concept and learn about their habits.
Offer a fragrance suited to the expressed preferences.
Answer questions without pressuring the person to decide.
Follow up only when the person agrees to be contacted again.

A goal, not a promise: 20 sales and €350 are not guaranteed. The result depends on the responses obtained, the sales actually completed, the commercial terms, and any costs or obligations related to the activity.

Available tools

Personal online shop for showcasing products.
Chogan app for tracking activity and orders.
Catalogues and product sheets to have up-to-date information.
A sample case for testing the fragrances.
Training materials and a discussion group after registration.

An independent activity

The consultant organizes their activity and schedule. Skills are learned progressively, but results require consistency, good product knowledge, and a respectful sales approach.

Good practice: having a personal relationship or a phone number does not automatically constitute consent to receive advertising. Solicitations must be relevant and transparent, and must stop as soon as someone no longer wishes to be contacted.

This activity is independent and does not constitute salaried employment. No remuneration is guaranteed.

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Step 2 — The Chogan consultant profession